01 Inspiration

Ikea Play Report

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IKEA has undertaken a major research-driven project in 2014 across 12 countries to explore the subjects of children’s development and play, and young people and parents’ perception of family life at home. This is a follow-up to the 2009 Play Report which interviewed 7,833 parents of 0-12 year olds and 3,101 children aged 7-12. Carried out in 25 countries, it became the largest global study ever carried out on play, parenting and life at home. Panel provider Research Now carried out the internet based fieldwork in both 2009 and 2014. Ikea interviewed almost 30,000 parents and children in 12 countries to learn more about play and how people spend their time together all around the world.